When Apple management announced that the iPhone 7 was sold out, the stock soared about 14%. That’s an increase in market value of over $80 billion. We call that a windfall from a shortfall.
We were skeptical. We consider the reception of iPhone 7 lukewarm, certainly not enough for demand to soar above expectations.
However, there probably is a real shortage at the moment. But instead of being caused by big demand, couldn’t it be due to a lack of supply?